The brief
Fathom makes observability tooling for engineering teams. Its homepage tried to explain everything at once, and its documentation looked like a different company.
What we did
We built a brand that borrows from technical drawing, a docs design system shared between the marketing site and the documentation, and a homepage that makes one argument in one scroll.
Where it landed
Developers now move from homepage to docs without feeling the seam, and the team extends both from the same set of components.