The brief
Halcyon had a loyal following at weekend markets and a national retail listing six months out. The cans, the logo and the website had all been made by different people at different times, and none of it would survive a supermarket shelf.
What we did
We rebuilt the identity around a single bold wordmark and a colour system that gives each flavour its own lane, then carried it onto cans, shipping cartons and shelf wobblers. The storefront was designed and built in Framer so the founders can launch a new flavour page themselves.
Where it landed
The brand went into retail with one consistent face across pack, shelf and site, and the team now updates the storefront without calling us.
Next project