The brief
Kindling started life as a grant-funded research tool. It worked, but the site still spoke to academics, and the team needed it to make sense to people with a budget.
What we did
We rewrote the site around the buyer’s problem rather than the method, rebuilt it in Framer, and planned a launch campaign with a landing page, announcement assets and a short product film released on the same day.
Where it landed
Kindling relaunched with a site its own team runs, and a story that makes the same point to a researcher and a procurement lead.
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