The brief
Ostara makes refillable skincare and needed its photography to work as hard as its formulas. Every shoot so far had looked different, and the storefront showed it.
What we did
We set an art direction built on tiled interiors and natural light, wrote a photography system the team can brief any photographer with, and designed a storefront that puts the refill model front and centre.
Where it landed
Ostara now has one visual language across shoots, product pages and social, and a storefront that explains refills before it asks for a purchase.
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