The brief
Marrow came to us with clinical research, a working formula and a fundraising round to close. They needed a story investors would follow and, shortly after, a storefront patients could trust.
What we did
We wrote and designed the pitch deck first, which forced the positioning decisions early. The identity, packaging and subscription storefront were then built on the same argument, so the brand investors saw is the brand customers meet.
Where it landed
One narrative now runs from the deck to the checkout, and the subscription flow was designed to explain the science before it asks for a card.
Next project